WSI & the #1 Fastest Growing Technology Company in North America

WSI LocalAdworks is the platform underneath which ReachLocal and WSI collaborate to bring clients world class, paid search engine marketing services. ReachLocal was named the #1 Fastest Growing Technology Company in North America this month by Deloitte.

To learn more, read the press release highlighting ReachLocal's recent recognition on their website.

Northeast Ohio Web Design Company Featured in Cleveland Business Connect

This month, our office was featured in the Northeast Ohio regional magazine Cleveland Business Connect. The title of the article is "Dollar Sense: Optimizing Internet Use" and was written by Erica Abdnour.

The article highlights our efforts to empower non-profit organizations to take control of their website and the associated costs through the use of content management system-based websites. A content management system (CMS) allows non-technical users to update a website in minutes. Organizations using a CMS have the ability to make changes to their website on a frequent basis, whenever needed, without relying on a third party to do it for them. As a web design company, we understand how costly it can be to implement a new website and keep it up-to-date. A content management system allows companies and organizations to save money on the ongoing maintenance of a site by giving them the ability to make updates on their own.

To learn more, you can read the full article on our website here.

WSI's Flagship Products Gets Aquired by Adobe

We are pleased to announce that one of WSI's standardized flagship products, WSI eFusion (Business Catalyst) has recently been acquired by Adobe Systems Inc.

Adobe was attracted to WSI eFusion because it enables Web professionals to build online businesses at a fraction of the traditional time and cost, without programming. Also, WSI eFusion is a great fit with Adobe's line of widely used products, such as PDF, Flash, Photoshop, Dreamweaver, Flex and AIR.

For more information on the acquisition of WSI's eFusion, please check out the Business Catalyst press release on it here.

Positioning Your Business for Success in 2009-2010

As part of a whitepaper from Vistage titled "How to Prepare for the Recovery: Prospering in the New Business Landscape," the company recommends several actions that business owners should take to position themselves well as we exit the current recession. One of those recommended actions is to ramp up marketing and advertising efforts.

Why does advertising during a recession make sense? Over the years, hundreds of studies have been conducted and all the results conclude that businesses that advertise the most during an economic downturn reap the highest rewards on the other side. For example, during the 1989-1991 recession Kraft Salad Dressing increased their advertising and experienced a sales growth of 70%. Also during that period, when most beer companies cut their budgets, Coors Light increased theirs and watched sales rise 15%.

So what are Vistage's "tactical" tips for marketing and advertising?:

• If it isn't working - get rid of it! Cut any programs that are not giving you a return on your investment.
• Keep your core-customers loyal to you. Don't go after new markets; focus on maintaining the customers you already have.
• Mind your competition. Pay attention to what your competitors are doing in terms of advertising. As they cut their budgets, hone in on their customers.
• Do your due diligence. As the market experiences significant changes...so do your customers habits. Pay more attention than ever before to research, etc.
• Don't be afraid to spend! If at all possible, it is the ideal to increase your advertising/marketing budget. If you cannot make an increase, certainly work to maintain your current spending habits.
• Make your customers feel secure. In a very turbulent time, it's important for people to feel confident in your products and services.
• Maintain your best brands. Although it sounds like a good idea to discount your most successful brands, it's a bit contradictory. Instead of reducing the costs on your flagship products and services, consider created a separate brand with a lower price point, etc.

Recession and advertising facts cited from Recession Marketing Success Requires Boldness.

WSI Whitepaper on Google Changes for 2009

Please view a copy of our latest SEO Whitepaper here: "Google Changes for 2009: What They Are, And How They Affect Us."

College Graduates Take on WSI Franchise

A clip of two young WSI franchise owners on the Fox Business channel describing the benefits of purchasing a franchise right out of college.

LinkedIn Email Signatures

If you haven't stumbled upon a LinkedIn email signature yet, you're missing out - they are sweet!


LinkedIn wants you to make the most of your contacts. They have a ton of neat tools to help you work your contacts to the best of your ability. One of those is their Email Signature tool. It allows you to create custom email signatures to link into your existing mail system.

Check out LinkedIn's Tool Area here.