This Wednesday, Gene and I had the pleasure of presenting a webinar sponsored by FreeWebinarWednesdays.com. The session was entitled "Generating Website Traffic Without a Conversion Strategy: That's Like Fishing Without a Net?" The webinar focused primarily on live chat technology and the importantance of utilizing the product to enhance an online conversion strategy.
View the recorded here webinar now!
Thursday, May 21, 2009
Internet Marketing Trends 2009
WSI recently released a report titled "Internet Marketing Trends Report 2009" that includes a TON of great statistics from eMarketer - all in one place!
Some quick facts from the report are as follows:
In 2009, the US Internet population will grow to nearly 200 million users, or 64.8% of the total US population.
The most popular online activity among US Internet users is search - 94%.
Email is the 2nd most popular - 92%.
77% of respondents in an eMarketer survey stated they participate in social networks. In 2008, about 80 million people visited social networking sites at least one a month.
Even in the economic downtown, online ad spending will increase in 2009 and is expected to reach a record high of $24.5 billion.
Nearly 10% of ad dollars will be spent on the Internet in 2009.
Marketers will spend $12 billion on search in 2009.
In 2009, US eCommerce sales are expected to increase 4% over 2008 and reach $142.3 billion.
For a better understanding of what's going on in the world of Internet Marketing today, please check out our Internet Marketing Trends Report 2009.
Some quick facts from the report are as follows:
In 2009, the US Internet population will grow to nearly 200 million users, or 64.8% of the total US population.
The most popular online activity among US Internet users is search - 94%.
Email is the 2nd most popular - 92%.
77% of respondents in an eMarketer survey stated they participate in social networks. In 2008, about 80 million people visited social networking sites at least one a month.
Even in the economic downtown, online ad spending will increase in 2009 and is expected to reach a record high of $24.5 billion.
Nearly 10% of ad dollars will be spent on the Internet in 2009.
Marketers will spend $12 billion on search in 2009.
In 2009, US eCommerce sales are expected to increase 4% over 2008 and reach $142.3 billion.
For a better understanding of what's going on in the world of Internet Marketing today, please check out our Internet Marketing Trends Report 2009.
Tuesday, May 19, 2009
911 Tweet for Help
I can't say I agree with being able to post something on Twitter using your SmartPhone but not dial 911?! However, it's interesting to see how social media is taking the world by storm and revolutionizing the way people do things.
Watch the CNN Video Titled "Man 'tweets' for 911 help."
Watch the CNN Video Titled "Man 'tweets' for 911 help."
Monday, May 18, 2009
Understanding Twitter
Most of my questions related to social media involve Twitter. Lots of companies don't know what it is or how to use it.
Therefore, I just wanted to include a quick post w/ a link to this video from CommonCraft called "Twitter in Plain English." Although this is does not cover anything on how businesses should be utilizing the tool, it is good for a basic understanding of "the" micro-blogging site.
Therefore, I just wanted to include a quick post w/ a link to this video from CommonCraft called "Twitter in Plain English." Although this is does not cover anything on how businesses should be utilizing the tool, it is good for a basic understanding of "the" micro-blogging site.
Thursday, May 14, 2009
Google Analytics Webinar - May 28th at 2:00 pm EST
Measuring consumer behavior online is vital in today's economy when marketing budgets are tight. Web analytics can measure visitor behavior on your site as well as determine the effectiveness of any online marketing campaign you run.
In 2 weeks, we will be holding a special webinar entitled: "Google Analytics: Optimize Your Marketing During the Recession". This webinar is an excellent session to attend, especially if you're looking at ways to optimize your marketing spend online. So register now and join us on May 28th for this session.
Google Analytics: Optimize Your Marketing During the Recession
Date: May 28, 2009 at 2:00 PM - 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/361218904
Be sure to put my name, Beth Bonanno, as the IC that invited you when you register.
The speaker of the session is Feras Alhlou, one of WSI's Web analytics gurus. Feras has a lot of experience consulting companies of all sizes on how to effectively utilize Web analytics data and make the right decisions for future campaigns. Feras and his team are also Certified Google Analytics Consultants and have spoken at various conferences either held by Google or sponsored by Google.
In 2 weeks, we will be holding a special webinar entitled: "Google Analytics: Optimize Your Marketing During the Recession". This webinar is an excellent session to attend, especially if you're looking at ways to optimize your marketing spend online. So register now and join us on May 28th for this session.
Google Analytics: Optimize Your Marketing During the Recession
Date: May 28, 2009 at 2:00 PM - 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/361218904
Be sure to put my name, Beth Bonanno, as the IC that invited you when you register.
The speaker of the session is Feras Alhlou, one of WSI's Web analytics gurus. Feras has a lot of experience consulting companies of all sizes on how to effectively utilize Web analytics data and make the right decisions for future campaigns. Feras and his team are also Certified Google Analytics Consultants and have spoken at various conferences either held by Google or sponsored by Google.
Wednesday, May 13, 2009
Free Webinar Wednesdays - May 20th Presentation
On Wednesday, May 20th, Gene and I will be hosting a webinar with www.FreeWebinarWednesdays.com. Our presentation will focus on ensuring your website has conversion strategies and more specifically, we will cover the WSI Live Chat product and how real-time chat can help you grow your revenue and enhance your customer service online.
More information about our webinar can be found on www.FreeWebinarWednesdays.com.
More information about our webinar can be found on www.FreeWebinarWednesdays.com.
SNA International Website Redesign
Over the last few months, our office had the pleasure of working with Dr. Amanda Sozer of Sozer, Niezgoda and Associates on a company rebranding effort and site redesign project.
Sozer, Niezgoda and Associates recently transitioned their company name to SNA International to better reflect the organization's increasing international accomplishments. As part of this transition, we worked with them to design a new logo.
In addition, we also developed a new website to address their three core areas of expertise: Forensic Science Consulting, Mass Fatality Planning & Response and Information Technology tools. The new website can be found at www.SNA-Intl.com.
We wish SNA International the best as they continue to expand their services and expertise to reach clients worldwide!
Sozer, Niezgoda and Associates recently transitioned their company name to SNA International to better reflect the organization's increasing international accomplishments. As part of this transition, we worked with them to design a new logo.
In addition, we also developed a new website to address their three core areas of expertise: Forensic Science Consulting, Mass Fatality Planning & Response and Information Technology tools. The new website can be found at www.SNA-Intl.com.
We wish SNA International the best as they continue to expand their services and expertise to reach clients worldwide!
Tuesday, May 12, 2009
IrishSportsDaily.com Launched
Irish Sports Daily is a premiere fan site for Notre Dame football, basketball, and recruiting news. The site features many integrated attributes like premium content and forum boards for paying customers to access to the latest and greatest news. IrishSportsDaily.com also sports a mobile site template designed specifically to make browsing on your mobile phone user-friendly. The writers of the site also have their own blogs that are frequently updated with more informal or personal takes on the Notre Dame teams, games and rivals. Featured stories, search functionality, and a video center make this site very interactive and satisfying for those Notre Dame fans and alumni that just can’t get enough of the blue and gold.
Check out Irish Sports Daily now!
Check out Irish Sports Daily now!
Wednesday, May 6, 2009
Social Media and The Great Generational Divide
Although it's probably common sense, eMarketer recently posted an article titled "Generations Divided on Workplace Social Nets" that outlines the differences between Baby Boomers and Generation X/Y and the use of social networking sites in the workplace.
What are the highlights?
• 86% of Baby Boomers that participated in a study by LexisNexis stated that they have never visited a social networking site in the workplace. Additionally, 81% said they never read blogs.
• In contrast, only 38% of Generation Y workers said they never visited social networks at work and 58% didn't read blogs.
Why such a gap? Well, the interesting thing to note here is that it's not because one group thinks it more appropriate to view such sites at the workplace while others do not. The majority of workers (65%) across all generations agree that social networking sites blur the line between personal and professional life. Aside from that, the article doesn't really offer us an answer for the contract. My gut would tell me it's because Baby Boomers in general are probably slower to adapt new technology.
My two cents... social networking sites are a GREAT resource for businesses and workers if used properly. Blogs are highly effective for search engine optimization as well as research, LinkedIn can connect you with related professionals and areas of interest, Twitter can help you promote your brand and reach thousands on a real-time basis, etc.
We help small and medium-sized businesses everyday take advantage of social media for the company. I promise... it's nothing to fear. Those who embrace it now will reap the rewards later. If you're interested in learning more about leveraging social media in your business, contact us today.
What are the highlights?
• 86% of Baby Boomers that participated in a study by LexisNexis stated that they have never visited a social networking site in the workplace. Additionally, 81% said they never read blogs.
• In contrast, only 38% of Generation Y workers said they never visited social networks at work and 58% didn't read blogs.
Why such a gap? Well, the interesting thing to note here is that it's not because one group thinks it more appropriate to view such sites at the workplace while others do not. The majority of workers (65%) across all generations agree that social networking sites blur the line between personal and professional life. Aside from that, the article doesn't really offer us an answer for the contract. My gut would tell me it's because Baby Boomers in general are probably slower to adapt new technology.
My two cents... social networking sites are a GREAT resource for businesses and workers if used properly. Blogs are highly effective for search engine optimization as well as research, LinkedIn can connect you with related professionals and areas of interest, Twitter can help you promote your brand and reach thousands on a real-time basis, etc.
We help small and medium-sized businesses everyday take advantage of social media for the company. I promise... it's nothing to fear. Those who embrace it now will reap the rewards later. If you're interested in learning more about leveraging social media in your business, contact us today.
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