Having just sat down with a client in the healthcare industry seeking advice on utilizing social media tools, I found this article particularly interesting:
Doctors seek gag orders to stop patients' online reviews - by Lindsey Tanner, Associated Press
In the new "Web 2.0 era," brand management should be an essential part of every company's online strategy. Responding to forums, blog comments, user reviews and more is critical to ensuring there is a healthy balance between negative and positive online opinions. As this article mentions, even doctors are being forced to recognize the power of social media with sites such as RateMDs.com.
Personally, I'm not sure exactly where I stand on the issue... but having patients sign a waiver agreement that says they won't post online comments about a doctor seems pretty extreme to me. Something about that just doesn't settle well with me. Maybe it's because I know how beneficial social media can be in regards to the dialog it creates. But, who said doctors really want to hear what their patients think?
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1 comment:
The doctors who are doing a great job won't have a problem with the social networking, perhaps healthcare will improve as a result of blogging about MD's.
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