With our office hard at work on four football websites right now... I found this article particularly interesting.
“Sports fans are willing to pay for premium content and merchandise and are accustomed to the presence of sponsors and advertisers around sports events.” - Paul Verna, senior analyst at eMarketer.
I never thought about it that way... but I guess it makes perfect sense. When was the last time you went to a stadium that was actually named after the team? If you went to see the Brown's play... you don't count.
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