The Numbers Are Coming In...

While the numbers are still coming in, it’s safe to say that online retailers didn’t see the type of growth this holiday season that they were hoping for. comScore states that online sales were down this year; shopping from November 1 through December 23 was 3% lower than last year.

Although many of you may think this is a bad thing, online sales are continuing to rise on an annual basis.



Despite the fact that consumers did not purchase as much online this year as they did last year, they were still browsing. Consumers used the Internet as a research tool comparing prices and learning more about special offers and coupons. Niche sites with specialized products were also very popular this season.