What the Tweet?

I'm sharing this article because like many of you, I liked the idea of Twitter but was a bit confused about the practical purposes of it for small and medium-sized businesses. This post from Chris Brogan's blog titled "50 Ideas on Using Twitter for Business" will hopefully inspire you and your business to start utilizing Twitter more.

Here is a summary of my favorite ideas Brogan shared:

Listen for your name, competitor's names and words that relate to your business.
Post about relevant news in your industry.
Add a human element to your company by talking about non-business-related topics.
Tweet about what interests you, not necessarily what you're doing.
Use it as an opinion poll and ask questions - you will get results.
Enhance your customer service by responding and reaching out directly to your customers.